Affect Of Media Violence On Children Young People Essay Essays

Influence Of Media Violence On Children Young People Essay Essays Influence Of Media Violence On Children Young People Essay Influence Of Media Violence On Children Young People Essay People groups s wretchedness going entertainment, that s what s dangerous. What's more, that is by all accounts the topographic point we re voyaging. I stress over Media Violence ( George Clooney ) . Media importantly affect kids, since they are in the period of developing. How media power influence kids lives? Youngsters resemble wipes, with regards to accomplishing comprehension. In late mature ages the media s work expansion and effect our children. Regularly in periods of developing, the children need to larn from an attendant to cognize acceptable behavior and spread with individuals around them, for outline, broadcasting appears in which 1000000s of channels, including utile and which inauspiciously affects the children, in order to take to whimsical conduct and sudden. Envision if kids lose the Television for outline, what will go on? Without a doubt miss their preferred plans and lifes in view of that media waterway to perceive what is going on around them, however the media turned into a significant start for the arrangement of the conduct of children and we ca nt dismissal such a vocation. At the point when children watch or hear something on the media early influences them in some way for long haul or present moment. An inappropriate accepting way may take to hold accentuation that make them to the approaching of a wide range of manifestations like power. Media plays a solid capacity on kids practices. One side of individuals contend this marvel and accept that the media does nt sway on kids as a result of parent s control, yet from the opposite side see that the media has a significant outcome on kids with parent s counsel. The specialists should step in to hinder this activity from dispersing and to shield kids from being influenced. Many research before 1990, Confirmed that children learn brutal conduct and deciding their qualities by media. ( Villani, July 1996 ) . In this check I had arranged an examination that shows how the media influences ou r children. Does media power outcome our children? As can be seen from the diagram over all meetings recorded that they accept media has a result on our children ( Tarish, 2011 ) . Tarish, Z. Meetings directed with understudies and establishment individuals on 15 March 2011 at Gulf University for Science and Technology, West Mishref, Kuwait Government must create Torahs to chop down power in our children in view of their negative impacts, and the vast majority of import reason for this activity: ( 1 ) expanded sentiments of malevolence, ( 2 ) less delicate to the others torment and expanded messiness of individuals emotions, ( 3 ) sentiments of uneasiness and ineptitude, and ( 4 ) belief of power. Government should however Polices to chop down this wonders since media power turned into a new position to human race. These constabularies must incorporate of numerous Torahs, for example, Prevent the transmittal of media compel what's more forestall the offer of computer games that contain power and set classification that gain proficiency with the guardians how to order their children and Maintain them from this activity. This will lessen media power a clump and larn the children how to order their lives With parental control. qualifier thereof relational word in at on inside during by among Reason ( 1 ) show that media power expansion the sentiments of malevolence. ( What is malevolence, How the children gotten helpless to threatening vibe? ) . Antagonistic vibe it s outrage inside the human natural structure and shows up with feeling and strained quality. children can take awful conduct through the broadcasting or picture games and take them to erroneous accepting that lead to underscore and to the approaching of a wide range of side effects like power. An inappropriate idea that sway by media power Affected by the children from the passionate aspects, mental and cultural. So in this consideration they will lose everything that help them to developing. Passionate aspects like holding accentuation, Anxiety and insufficiency of sleep and the sentiment of solace and wellbeing taking to the outgrowth of infection antagonistically influenced their health. Mental features that cause children to pretermit their surveies and take part in dramatization or watching the plans tha t show up on Television. At last Social aspects and it s the vast majority of import features for the developing of children. At this stage kids prepared to acknowledge anything against them and staring at the Television with such violet s plans or games, they will go spurred to a few things, including: detachment with companions and family unit and submit conduct could affect around them. Media will make children to hazardous conduct since it s incorporate scenes of offense against others. In the drawn out these ListenRead phoneticall.kfkjfA Dictionary Position expand dictionaryscenes will build kids s impacts and do fierce conduct through impersonation. There is an of import grounds demoing that all-inclusive Television screening among kids is related with resulting forceful Acts of the Apostless. Other than it can expand a children s forceful conduct by fierce movies that expansion unfriendly emotions and the handiness of forceful thoughts. Research laborers recommends that power in computer games might be more to kids s hostility than watching scenes vicious Acts of the Apostless on Television. Fitting to this proposal ( Cesarone, 1994 ) . This examination shows that the outcome of power on the media, for example, ( Television, picture games and a few magazines were more prominent for adults than for kids however in the drawn out impacts were more prominent for kids than for adults. This outcomes shows the connection between forceful practices and media. Thus it s clear that the media through the Television and picture games have the greatest effect on kids. We ca nt dismiss the way that what children see on broadcasting, in the movies, over the Internet and in the image games they are playing, affects the way they carry on, Rep. Markey said. So in this example guardians ought to do capacities for their children to remove this wonders and reduce the pace of staring at the Television or playing computer games. Another review by ( Goldstein, 1998 ) shows the connection between media power and in expanded malevolence, it s start with picked a gathering of misss and male childs, who their ages went between 9-11 to play computer games, and the Department the gathering of male childs into two classs the top of the line for playing an athleticss game rough and the other playing soldierly humanistic teaches extremely fierce and in the wake of playing so advised the top of the line to peruse 5 accounts of the provocative and different outcome s were non. At last they found that kids who play extremely fierce game is affected more than the different class. Tune in Peruse phonetically Word reference Position point by point word reference Reason ( 2 ) kids become less delicate to the stinging and do nt care about others around them. Youngsters, for example, the ocean swallows everything, in this occasion when children sit in front of the Television they want to cognize everything and gain from it.For delineation motion pictures for power or killing, they trying to cognize how the person in question slaughter individual and where, there will be thousand of requests in their minds. On the different manus they will non hold a feeling surprisingly around them, so they become solitary and do nt wish mixing with individuals around them. With the progress of clasp, they will hold a condemnable tendencies after that they become a criminals. Crooks are the 1s who lives in the troublesome conditions, for outline: they have no 1 take consideration about them, nobody articulation for them and lack of parental control these all prompts offense. In some bleeding scenes on broadcasting or picture games, the children may hold debilit ate and solidified chest and simple influenced by all the things around them, how whenever solidified? They become progressively vicious towards individuals around them and do nt care about their emotions. A few shops everyplace known to mankind sells movies or games for kids, named killing and bloodshed.The length of clasp children will play computer games around 20 hours with no exaggeration and this influences them, non just their idea and their heads and either pretermiting their surveies Where is the parent s control? . May guardians do nt care about their children and permit them make anything they desire, this is the activity that drove the children copy all they watch or hear. Reason ( 3 ) is that the media power increment the pace of the offense and killing that influence direct our children. It s other than a message for the children that the universe is a perilous topographic point for them, so believed that they are frail against it. In this occurrence they will be stress over themselves and apprehensive from all individuals around them and they wo nt be allowed to play like others. Free dramatization is important to kids for some grounds, for example, procurement and turning. Blending to ( Alberta teacher,1999 ) that shows that, children will hold health result by media power, for example, ( 1 ) experience incubuss and kiping upsets, ( 2 ) blood power for every unit zone since they are under a pressure power in the media may other than increment trepidations and anxiousnesss, imagined that they will go the accompanying survivor of a savage demonstration. Youngsters are blessing from God we should take consideration about them from the power on media t hat expansion the pace of wellbeing work and the pace of offense. Some examination shows the pace of power through staring at the Television, One of this exploration for ( Bryant, Carveth,1981 ) who asked college understudy who was picked as an arbitrarily bunch for sitting in front of the Television to cognize the effect on them. Hardly any survey crowds were approached to watch broadcasting not exactly the others. Also, he asked to review crowds to watch at any rate 28 hours of the week. , and after six hebdomads they found that, substantial survey crowds conceded and accepted that they were influenced

Analysis Of Wife Of Bath Essays - The Canterbury Tales,

Examination of Wife of Bath Examination of Wife of Bath Geoffrey Chaucer was accused of assault by a lady named Cecily Chaumpaigne around the year 1380. It is the best bet that a recognizable character, for example, Chaucer would not have been blameworthy of this charge. Be that as it may, assault most likely alluded to abducting as opposed to ambushing a lady as it implies today. Cecily Chaumpaigne in 1380 discharged Chaucer of all charges of raptu meo, an expression that could be deciphered as holding onto me. It is conceivable that this claim of assault welcomed on to Chaucer by Cecily Chaumpaigne, is the very explanation for the Tale of the Wife of Bath. The spouse of Bath is an extreme lady with her very own brain and she isn't hesitant to talk it. She scares men what's more, lady the same because of the quality she has. In any case, rather than appearing this as a positive trademark, Chaucer makes her toothless and appalling. Be that as it may, Chaucer, rather than depicting her low-social class as despicable, Chaucer demonstrated that she is really reasonable and persuasive. Chaucer identifies with her since he himself was viewed as low-class. The spouse of Bath has likewise had five unique spouses and endless undertakings, consequently breaking guiltless men*s hearts. Her spouses fell into two classifications. The first class of spouses was: rich, yet in addition old and unfit to satisfy her requests, explicitly that is. Different spouses were explicitly fiery, yet harder to control. The initial three were rich, old, and envious. She subdued them by blaming them for indiscriminate conduct, that she herself rehearsed. Her fourth spouse had a courtesan, so she gave him a genuine reason for desire. Her fifth marriage was despondent on the grounds that her better half who is half of her age beats her. To outrage her fifth spouse, the wife of Bath tore three pages from his book. After this he beat her once more. She professed to be dead and he felt so regretful that he tossed his entire book in the fire. This gave her the high ground for an amazing remainder. The spouse of Bath is an extremely jealous ladies, who wants just a couple of straightforward things throughout everyday life. She jumps at the chance to make reflect pictures of herself, through her accounts, which here and there mirrors the individual who she truly is. This is totally demonstrated through the numerous ways she depicts her characters. The story of The spouse of Bath is a blend of philosophical ideas and exemplum. It recounts women*s want to have authority over men; And genuine tenderness relies upon deeds as opposed to birth. The story start with a Knight who at last assaults a lady. He is taken what's more, sentenced to bite the dust (such was the custom at that point) however the lord, in respect to the women and the queen*s supplications, permits the women to pass judgment on him. They reveal to him he can spare his life just if a year and after a day he can tell them what it is that ladies most want. He meanders long without finding the appropriate response; he is going to return despondent when he happens upon an old and astoundingly revolting lady. She says that on the off chance that he vows to do whatever she will next ask him, she will reveal to him the appropriate response. He concurs and comes back with the appropriate response: ladies most want to have sway over their spouses. The sovereign and her women are astonished; they award him his life. The elderly person at that point makes her interest: that he wed her. She will acknowledge no less. On their wedding night; he gets some distance from her. She asks him what is wrong. He answers that she is old and appalling and low conceived. The elderly person illustrates to him that none of these issue - particularly respectable birth, since valid delicacy relies upon deeds instead of birth. She offers him the decision: he can have her old and appalling and loyal or youthful, delightful, and perhaps unchaste. He advises her to pick; he gives her the sway. At the point when he does so she transforms into a lovely lady, and they live from that point in flawless happiness. The word assault is frequently advanced by the spouse all through the story. The lord in the spouse's story speaks to power. The lord would have delivered discipline on the knight. The sovereign on the other hand would have driven his sentence to assault him back, An eye for an eye. The end is triumph of her subject, oppression. The spouse is the attacker knight herself. The spouse having made the knight and subject of assault is a never-ending self-attacker. There is

Le BBQ

Le BBQ Two of my dear friends, Gary Sherveen, wanted to host a BBQ this weekend, and enlisted me to help organize. My main contribution, besides insisting that we serve corn on the cob, was deciding on a theme. Had I first gone to Party City, I might have realized that all the graduation/4th of July decorations were on sale, but I chose to look forward (though some may argue time isnt linear) instead and celebrate le 14 juillet Bastille Day! ( Bastille. Its French for Why are you stabbing me? I just released you from prison. The Daily Show) We wanted to tie in the Olympics somehow, but no such luck there. Sorry, Paris. So anyway, read on to find out how we planned and executed the greatest BBQ in the history of the universe. I should warn you that I saw Le Divorce on Thursday, so Im feeling a little, how do you say, francophone at the moment. Here is the location of the BBQ. It reminds me of the many summers I spent in Grenoble. They had some fantastic vin de noix, je me souviens. We needed lemons for the greatest marinade this side of the Seine River, but rather than go to the grocery store, we picked them from the lemon grove in nearby Cannes. La vie en bowls. (For those who dont get it, visit www.edithpiaf.com) The next day, I helped chop les fraises et les pommes for what was to become the greatest fruit salad this side of July 14th. I erroneously added the raspberries in the beginning, and they got smushed =( Ah, cest la vie. The outdoor terrace, where mes amis mingled until our feast was ready. We played this game in which non-MIT people would yell out a number, and MIT people would say to which course it corresponded. Fun for toute la famille! We planned to have alternating napkin colors, but that flies out the window when you have an odd number of plates Sur La Table. (EDIT: I have been notified that there are 6, not 5 plates. We originally had 5, then someone who was not in harmony with our alternating napkin strategy snuck in an extra place setting and ruined the pattern.)

College of Idaho Admissions ACT Scores, Tuition...

The Effects Of Video Games On Young People And Children

The popularity of video-games, especially violent video games, has reached phenomenal proportions. The theoretical line of reasoning that hypothesizes a causal relationship between violent video-game play and aggression draws on the very large literature on media violence effects. Additionally, there are theoretical reasons to believe that video game effects should be stronger than a movie or television violence effects. This paper outlines what is known about the relationship between violent video-game playing and aggression. Also, to determine other factors apart from video games that contribute to anti-social behavior in young people and children, and to identify countermeasures that can be put in place so that video games cannot affect young people negatively. Many teenagers in America who use violent video games have exhibited anti-social behaviors in all aspects of life in the community. The transformation of man’s life has occurred over many centuries. The beginning of the 19th century witnessed more scientific discoveries in the field of technology. Techno-science is credited with these discoveries, and what this has done is that it has improved life on earth and made it better. We now live in a world whereby all ages have some form of scientific discovery that makes life better and more complicated. It is true that sophistication is the principal reason behind all scientific discoveries. Moreover, the nature of man is that man is a creature that seeks to improve itsShow MoreRelatedViolent Video Games Effect People1720 Words   |  7 PagesVideo games are almost always present in any house that is home to an adolescent child. While video games are popular among people of all ages, adolescent children are usually the most involved. An article was developed by three members of the Psychopathology department at a university in the Netherlands. While address ing the use of video games the statement was made that â€Å"Today, in the United States, 91% of children between the ages of 2 and 17 play video games†(Granic, Lobel, Engels). ChildrenRead MoreHow Are Violent Video Games Affecting Young People? Essay911 Words   |  4 Pagesâ€Å"Head shot!† These are just a few examples of dialogue spoken by children while they are playing violent video games. These video games might seem like harmless fun, but what if the violence in these games is affecting the behavior of young players interacting with others? In a society driven by technology, video games are becoming more popular each and everyday. People of all ages enjoy video games in their free time; these games allow the player to become an athlete, a soldier, or a professionalRead MoreVideo Games Do Not Cause Violent Behavior855 Words   |  4 PagesVideo games do not cause violent behavior The advancement of technology in the contemporary word has increased the use of video games by children, teenagers and young adults. The video games have existed for almost three decades and the controversy of their causing violent behavior spans the same period (Porter and Starcevic,422). The release of Death Race game in 1970s initiated a debate with organizations, governments officials and other institution taking sides in the argument of whether violentRead MoreThe Effects of Violent Video Games on the Young1575 Words   |  6 Pagesroll music could have on their children. Much like the bad reputation rock and roll music received in the 1950’s, violent video games have been questioned and looked down upon as a newer form of influential media. Violent video games have been blamed for bullying, school shootings, increasing rape, and increasing the amount of women being abused. Despite the popular belief that video games can be very harmful to a child’s mind and ca use violent behavior, video games don’t cause as much psychologicalRead MoreVideo Games And The Video Game945 Words   |  4 Pagesentertainment which was the video game. It all started with Atari’s first console, which only had a simple game of tennis. Since then, many other companies released game consoles such as the Xbox, Playstation, and Nintendo 64. Although many adults participated in this association, children were the main crowd of this attraction, in the next following decades, children that play video games will gain remarkable techniques. As a result, video games have positively influenced children that would enhance mentalRead MoreThe Effects of Video Games on Children1288 Words   |  6 PagesThe Effects of Video Games on Children Technology today has progressed rapidly from generation to generation. Children and young adults are both into video games and the latest gadgets out there. Video games have been available to customers for the last 30 years. They are a unique way to entertain individuals because they encourage players to become a part of the games script. Victor Strasburger an author of â€Å"Children, Adolescents, and the media† stated â€Å"The rising popularity of video games hasRead MoreBanning Violent Video Games On Children1545 Words   |  7 Pages Banning Violent Video Games A child is killing police officers. A teenager is hiring prostitutes to potentially kill them. He is using weapons such as guns, chainsaws, and knives to kill and commit horrible crimes. Thousands of children and teens participate in these actions daily. How? Violent Video games such as Doom, Call of Duty, and Grand Theft Auto are just a few of the games that are full of these awful actions. The Harvard Mental Health Letter states, â€Å"The Pew Research Center reportedRead MoreEng 1011630 Words   |  7 PagesViolence in Music Videos and Music Lyrics has a negative impact on children. Music videos that expose profanity and sexuality are inappropriate and leave a negative impression on young children. Violence in music videos can cause health problem. Music videos that promote negative lyrics are affecting young children. Music lyrics with vulgar languages affect the development and well-being of young children. For example, the study author (Stone, 2009) found †Å"that music with explicit referencesRead MoreThe Effects Of Media On Young Children1742 Words   |  7 Pages Observational Learning the Young Child Luciana D. Lavilaire Florida International University Prof. Marie Daurel - P. 1 Abstract This paper intends to bring awareness to the harmful effects of the media on young children. Through this paper, I will investigate the claim that television promotes observational learning. I will describe the obscenities the media exposes to children. With that, I will explain how the media causes aggression in consumers, especially those of youth. ThisRead MoreVideo Games Violent Effect on Youth1186 Words   |  5 Pagesafter losing a games in call of duty, and you are wondering why he is acting like this. What you might not realize is that it could be the violent video game affecting his behavior. The effects of violent video games in youth have devastating effects on them. These effects can range from violent behavior to acting out in school, and even possibly maybe even crime. The games you kids play could be more violent then you even know. Call of Duty, one of the leading first person shooter games, is all about

Quality Web Design Free Essays

Quality Web Design (QWD) Security Weaknesses Steve Gelin Submitted to: Jack Sibrizzi SE571: Principles of Information Security and Privacy Keller Graduate School of Management Submitted: 8/25/2012 Table of Contents Executive Summary3 Company Overview3 Security Vulnerabilities3 Software Vulnerabilities4 Hardware Vulnerabilities4 Recommended Solutions5 A Hardware Example Solution5 A Software Example Solution5 Impact on Business Processes5 Summary5 References6 Executive Summary My paper focuses on a security assessment of Quality Web Design (QWD), which is a very successful company that is well-known for its magnificent and appealing websites; they work on trying to get your company or business in the top 10 search engine results so that searchers find you on the first page of the search results. They have a competitive pricing scheme going on, they offer many different options for their website construction, and they start by offering the customer a selection of pre-designed websites that they themselves can customize with their individual logos, text, images, themes or just a whole different template and any other information that would be helpful in catching the eye of potential customers. Company Overview Quality Web Design (QWD) is a business that specifies and focuses on Web site, Web development, content design, programming, graphic design, photo editing and logo design for all types of businesses. We will write a custom essay sample on Quality Web Design or any similar topic only for you Order Now QWD is a web graphic design and development company based out of Orlando, Fl. QWD cater to a huge and diverse clientele that spans across USA, UK and Canada. Security Vulnerabilities: Software Vulnerabilities Listed further down are two security vulnerabilities: software and hardware. These security vulnerabilities were identified through the initial verification of the QWD software usage for their web design company. A majority of QWD personnel require out of office access when working on projects for the company, so the use of Virtual Private Networks called (VPN’s), Outlook Web email, Microsoft SQL 2008 Server and Microsoft Exchange 2007 email servers which utilize the corporate intranet resources. Remotely utilizing these programs or software out of the company will cause QWD to be exposed to attacks from the internet. But not only that, employees put the utilization of corporate equipment such as desktops, laptops mobile devices (iPhones and Windows Mobile 6) in very harmful situations that the company will pay for dearly later as time progress. Having these equipment listed it is possible to incur outside attacks from the internet while utilizing the company intranet resource on a remote computer that is not protected. As I’ve read the different equipment listed within the QWD company it seems that there employee laptops, mobile devices are being used unprotected over the internet which could lead to situations such as Trojan horses and email worms. For example Microsoft Exchange 2007 email servers has a well-known vulnerability that could allow remote code execution, this vulnerability can allow an attacker to take control of your affected system with Exchange Server service account privileges or the attacker could just disable your services within Microsoft Exchange completely. Hardware Vulnerabilities The same can be said for the companies hardware systems listed such as their iPhones and Windows Mobile 6, these hardware devices that employees of QWD are devices that can easily be hacked by an outside user for example the iPhone 4 has a vulnerability that allows an intruder to be able to act silently and retrieve e-mail messages, SMS messages, calendar appointments, contact information, photos, music files, videos, along with any other data recorded by iPhone apps. The same can be said for their Windows Mobile 6 devices, there’s a well know issue with the Bluetooth function in all Windows Mobile 6 devices. This issue allows an individual to read or write any file that’s on your mobile device, even the Internet Explorer on Windows Mobile 6 and Windows Mobile 2003 for Smartphones allows attackers to cause a denial of service; which the attacker then uses to infiltrate your device to retrieve e-mail messages, SMS messages, and calendar appointments, contact information etc. From my research the only workaround provided for this vulnerability is not to accept pairing nor connection requests from unknown sources. So it would be better if the individuals who are using devices with Windows Mobile 6 as their operating system should be very mindful and careful of the things that they allow their devices to connect to. Recommended Solutions: For QWD the installation of anti-malware to protect against malicious applications, spyware, infected SD cards and malware-based attacks against their mobile or hardware devices such as iPhones, laptops etc. Strongly enforce security policies, such as mandating the use of strong PINs/Passcodes, use SSL VPN clients to effortlessly protect data in transit and ensure appropriate network authentication and access rights finally centralize locate and remote lock, wipe, backup and restore facilities for lost and stolen devices. As for software vulnerabilities the use of firewalls, on both laptops and desktops, anti-malware and spyware programs that will protect against malicious activities, updated software patches with the latest updates to security threats, the use of strong passwords and pass keys, when sending information over the internet whether classified or unclassified he use of an encryption tool to keep that information from being intercepted. Impact on Business Processes: As we all know as IT professional, there can be a lot of different impacts that can affect work progress within a company such as password update reminders, the cost that will be needed to implement these new changes, what would be the privacy, rules and regulations for these devices. Not only will these new changes cause confusion for the first few months of the change up, they may also cause employee’s to feel paranoid of the thought that their system could be compromised and that there being asked to constantly update things within their system. Summary: In summary this paper focuses on the vulnerabilities of QWD as a Web Design and development company, the software and hardware vulnerabilities of their system and the needed recommended solutions for all devices such as their iPhones and Windows Mobile 6 usable devices. These devices left unchecked can cause major issues to the company if such items were attacked and used to an attackers benefit. QWD as an organization must assess the situation with their software and hardware vulnerabilities and commence the proper and needed steps to counter these problems within QWD. References: Degerstrom, J. (2011). Browser Security and Quality Web Design. Retrieved from http://www. jimdegerstrom. com/blog/2011/05/browser-security-and-quality-web-design. html Lowe, S. (2009). Patch these critical vulnerabilities in Exchange Server. Retrieved from http://www. techrepublic. om/blog/datacenter/patch-these-critical-vulnerabilities-in-exchange-server/611 Hamell, D. (2010). Malicious Mobile Threats Report. Retrieved from http://juniper. mwnewsroom. com/manual-releases/2011/At-Risk–Global-Mobile-Threat-Study-Finds-Security Norman, G. (2009). Windows Mobile 6. 0 Users Beware of Bluetooth Vulnerability. Retrieved from http://www. findmysoft. com/news/Windows-Mobile-6-0-and-6-1-Users-Beware-of-Bluetooth-Vulnerability/ Greenberg, A. (2011). iPhone Security Bug. Retrieved from How to cite Quality Web Design, Papers

Towards a Critical Evaluation of Ethics Social Responsibility in Advertising

Introduction Today, more than ever before, advertising practitioners face ethical and social responsibility concerns that are common to all professionals, but they also stumble upon issues related to factors unique to the advertising industry.Advertising We will write a custom essay sample on Towards a Critical Evaluation of Ethics Social Responsibility in Advertising specifically for you for only $16.05 $11/page Learn More Despite some academic and popular debate of ethics and social responsibility challenges in advertising, ranging from their sweeping social ramifications to consumer insights of potentially distasteful advertisements, new and more complex challenges continue to present, in part, due to convergence of technology and today’s fractionalized media market place (Drumwright Murphy, 2004 p. 7). The challenges are further propelled by the fact that advertisements, in their most comprehensive nature, reach deeply into our most fundamen tal concerns, predominantly in as far as our interpersonal and family relationships, influence on target audiences, the desertion of cultural traditions, and the role of advertisement in society are concerned (Leiss et al., 1990 p. 1). Using a case study approach and comprehensive review of relevant literature, this paper will seek to illuminate the role advertisement plays in society. In particular, the paper will focus attention to ethics and social responsibility issues in advertisement, and how these issues affect or influences the role advertisement plays in the social setting. Additionally, the paper will seek to explicate some basic economic assumptions and how they can be violated by ethical and social responsibility concerns in advertising. It should be noted at this early juncture that the present paper will largely depend on personal opinions articulately backed by current literature on the above mentioned topics. A quick review of the case study demonstrates that the com plainant was objecting to an advertisement perceived to be phonographic and offending to children and other road users. According to his assessment, the picture of the naked woman in the advertisement was not only unlawful according to Australian advertising standards as set out by the relevant bodies, but was also causing distraction to other road users. The complainant, in my view, was largely relying on code 2.3 administered by the Advertising Standards Bureau (ASB), and which states that â€Å"†¦advertising or marketing communications shall treat sex, sexuality and nudity with sensitivity to the relevant audience and, where appropriate, the relevant programme time zone† (AANA, n.d.).Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More The following section will largely rely on the advertiser’s response to bring into light critical issues that are relevant to this discussion. Ethi cs, Social Responsibility and the Role Advertisement Plays in Society In any part of the world, ethical and social responsibility issues are considered as mainstream topics in the advertising literature, in part, due to the self-regulating nature of the industry and the influence that advertisements have on consumers (Drumwright Murphy, 2004 p. 7). Indeed, ethics and social responsibility overall are immensely broad topics, but here they will be considered within the context of how they affect and influence the role advertisement plays in society, not mentioning that they will be compared along the continuum of the case study. Advertising ethics is basically concerned with â€Å"what is right or good in the conduct of the advertising function† (Drumwright Murphy, 2004 p. 7). In a broader sense, it concerns itself with questions relating to what ought to be done within the advertising framework, not just with what must be done to comply with any legal obligation. On its part , social responsibility has over the years emerged as a leading theme guiding the management and communication practice, especially after the recognition by practitioners that it is a valid and essential business tool that conveys concrete and superficial benefits for organizational and social outcomes. In a holistic orientation, social responsibility can be defined as an organization’s social commitments that go outside the scope of the organization and obligations set by the law, to advance a social cause (Kerr et al., 2008 p. 155). Both ethics and social responsibility are central to the advertising practice. However, ethical and social responsibility principles, in my view, are not laws or regulations in the same sense that legal restraints are; on the contrary, these principles are neither uniformly nor officially approved by all members of society, nor can the violators of ethical and social responsibility principles be sanctioned or chastised as by the law.Advertising We will write a custom essay sample on Towards a Critical Evaluation of Ethics Social Responsibility in Advertising specifically for you for only $16.05 $11/page Learn More This challenge is further compounded by the fact that the advertising industry in many countries is self-regulated, implying that advertisers are jointly responsible for upholding advertising standards, codes and practices that ostensibly curtail harm to consumers and, by extension, society (Study Guide, p. 38). This exposition of facts lead to the conclusion that advertisers must at all times choose, on their own volition, to work within acceptable moral standards to avoid violating the consumers and, to a large extent, the society’s basic economic assumptions. When this is achieved, as Preston (2010) postulates, advertising intrinsically generates the potential to ensure consumer success and satisfaction in the market place (p. 259). From the case report, it is evidently cl ear that the board, in making its ruling, relied on the fact that the image used in the advertisement was consistent with the beauty industry. In other words, the image used in the advertisement is both industry and market specific. Pollay (1988) asserts that â€Å"†¦consumers and campaigns have often been researched carefully to identify perceptions, motivations and values of the audience. Advertisements are then designed to strike an emphatic note and deployed with increased media effectiveness† (p. 7). As demonstrated in the case report as well as this particular author, advertisements therefore influence public awareness, perceptions, expectations, attitudes, feelings, societal values, preferences and behaviour. In consequence, advertisements that are in taste with the product, service or industry being advertised, in my view, will always impact the society positively in as far as they are done in an ethical manner. A Ministry of Health advertisement, for example, ma y offer useful insights on how HIV/AIDS is transmitted, thus providing a conducive environment for the population to change their perceptions, attitudes and behaviour. As such, advertisements, in my view, act to disseminate information within the social context, not mentioning the fact that they act as knowledge conduits. Another strong point submitted by the advertiser in the case study is that of relevancy of the image to the advertisement.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More While arguing their case for a three-tired framework for evaluating ethical considerations, Johnson and Scholes (1997) are of the opinion that the first tier of the framework – the macro level – should be largely concerned with considering the relative virtues of diverse socio-political structures, such as the free enterprise economies, and the objectives which profit-making organizations and, by extension, advertisement practitioners are expected to fulfil (p. 207). This assertion offers credence to the advertisement by virtue of the product being advertised (Naked Tan), the scope of the business in question and, finally, the purpose which the advertisement is expected to fulfil in a predominantly free enterprise economy. In consequence, it can be argued that advertisements, depicted along the continuum of the macro level of the three-tier framework, serves societal interests by not only lowering prices through sharing relevant information with the target audience, bu t also by stimulating product or service innovation. To achieve desirable outcomes, however, such advertisements must always adhere to ethical considerations and the plight of not only the target audiences, but also the greatest number of people in line with the utilitarian approach. Preston (2010) is of the opinion that â€Å"†¦while the law, as an external force, is the same for everyone in commerce, ethics is within each person’s mind, and so reflects individual and perhaps unique decisions† (p. 260). This assertion, in my view, can be effectively used to explain the discomfort felt by the complainant towards the image appearing on the advertisement in the case study. In line with the above assertion, there exist a wide body of literature demonstrating that ethical principles are cultural specific, and that different cultures have different ethical standards. Advertisement communication is also industry and product dependent (Study Guide, p. 24, 42). The unique ness of advertising along the spectrum of culture, industry, and product variables, in my view, is beneficial to the society since it does not only allow enhanced economies of scale by virtue of the fact that what may appeal to one segment may not necessarily appeal to another target audience, but it also assist in mass distribution of product information among various target audiences. The practice of advertising, as is the case in other disciplines, has its own negative effects. First, advertisements have been accused for projecting a biased position on products and services by creating needs and wants that only serve to drain scarce resources, thus demonstrating a negative economic underpinning to the society. In what is now commonly referred to as the Galbraith’s theory, John Kenneth Galbraith postulated that organizations â€Å"†¦do not use advertising to inform us about products that might sate our independently determined desires. Rather, the function of advertis ing and marketing is to bring into being wants that previously did not exist† (Potter, 2006 p. 2). This observation, in my view, is valid to the extent that advertisements are capable of creating a dependence effect especially in the case of minors who may be incapable of making decisions from an informed point of view. It is also worth noting that the superficial creation of wants that previously did not exist only serves to entrench the culture of consumerism among the target audiences, in the process benefiting advertisers by virtue of having a ready market for products and services, while seriously draining scarce financial and material resources at the societal level. Second, the practice of advertising has been accused for encouraging deception, more so in cases where the target audiences are incapable of making their own informed decisions. It is imperative to note that the culture of deception demonstrates unethical behaviour and is, in its own right, socially irrespon sible. Although children have over the last couple of years being receiving unprecedented level of attention from advertising practitioners and marketers, and that they are no longer viewed as adults-in-waiting but as rational agents in their own right (O’Sullivan, 2005 p. 371), chances are that they are likely to fall victim to unethical practitioners by virtue of the fact that their cognitive capacities may not be fully developed to a point of making decisions from an informed perspective. Some advertisers, as noted by this particular author, continue to use commercial free speech and the self-regulating nature of the advertising industry to entrap children to some unnecessary wants that may, in the long-term, be detrimental to their health. Such advertisements, in my view, have obvious social ramifications in terms of increased heath care costs, early childhood mortality, and the dependence syndrome. This observation can be validated in the case study where the complainant observes that the advertisement is counterproductive to children. Third, the lack of universal set of ethical and social responsibility principles continue to present challenges within the advertising industry (Study Guide, p. 40). This observation is reinforced in the case study by the fact that the complainant found the image in the advertisement offending, while others, including the ASB and the advertiser, found it to be within acceptable ethical limits. What’s more, advertisers themselves often fail to recognize in the first instance that there exists an ethical dilemma in what they display to the public gallery in the form of advertisements (Study Guide, p. 40, 45). These assertions, in my view, are valid to the extent that society continue to be bombarded by advertisements that in most occasions have a negative bearing on what is ‘right’ or what is ‘good’ in terms of advertising ethics. It is indeed true that some advertisements as portrayed by various mediums of communications only serve to tear down the moral fabric using the misplaced excuse of lack of universal set of ethical standards. This, in social responsibility terms, is both individually and collectively wrong. Academics and advertising practitioners have over the years discovered a close correlation between advertising and economics. In this sphere of knowledge, opinions are once again divided among those who view advertising as a positive force in as far as the economic benefits discussed herein are concerned, and those who view it as a negative force in as far as the economic and social consequences, also discussed in this essay, are concerned. Pro-advertising advocates argues that advertising contributes to, among other things, higher standards of living, enhanced customer satisfaction, enhanced economies of scale, lower prices for products and services, effective and efficient mass distribution of product information to consumers in making informed decis ions, and product innovation, while anti-advertising campaigners argues that advertisement by its very nature drains away scarce resources by creating a culture of dependence that is not healthy to a free enterprise economy (Study Guide, p. 30; Potter, 2006 p. 2). The following section aims to look at two basic economic assumptions that are not only relevant to the case study, but are also in line with a free market enterprise. It should be noted at this juncture that advertising is a basic function of free market economies by virtue of the fact that it continues to be proactively used to communicate the value of products and services to people who know nothing about their reputation (Norris, 1980 p. 5). One of the four basic economic assumptions as opined by Arens et al (2011) is self-interest. In an entirely free-market representation, according to the authors, all stakeholders – consumers, suppliers, manufacturers and middle men, among others – are believed to act o ut of self interest as they seek to take full advantage of their own fulfilment. The assumption of self-interest, in my view, not only enables the stakeholders in a free-market economy to efficiently allocate scarce resources, but also creates an enabling environment whereby value and utility can be maximized. The advertiser of the ‘Naked Tan’ in the case study actively employs the basic economic assumption of self-interest to drive sales for his product, thus enhancing the value and profit margin of his business. The consumers of ‘Naked Tan’, on their own free will, can either decide to buy the product if it pleases them, and if the cost is favourable depending on their own self-interest. In consequence, it can be argued that the assumption of self-interest, superficially and comprehensively, drives free enterprise economies. The second basic economic assumption, according to Arens et al (2011) is known as complete information and entails practitioners dis playing their ads in areas that best serve their interests in as far as variables such as market share, cost, and geographic location are concerned. This assumption forms one of the hallmarks of a free-market economy, in part, due to the fact that it deals with how advertisers and marketers can be able to access information that will enable them make informed decisions, thus enhance value creation and maximize returns. From the case study, it is evidently clear that the advertiser of ‘Naked Tan’, while maintaining acceptable ethical standards as set out by the ASB, has also made use of this assumption to identify advertising locations and mediums that will ostensibly allow him to maximize value. Conclusion From the above discussion, it is evidently clear that issues of ethics and social responsibility are of germane importance to the practice of advertising. Advertisers, in striving to do what is good in the eyes of the majority members of society, must always ensure th at ethical standards are applied to advertising scheduling and decision-making processes, not mentioning the fact that they must use their social, intuitive, and cognitive abilities to ensure that the content depicted in the advertisements is acceptable to the majority number of people within any given population. The roles that advertisement play in society has been well articulated in this essay, and individual perceptions and viewpoints well delivered. Advertisers don’t live in a vacuum and, as such, they should be able to undertake comprehensive research on their target audiences for purposes of gaining an in-depth insight on their preferences and dislikes. Such an undertaking, in my view will offer the practitioners a rationalistic framework on which to base and justify their advertising based on acceptable ethical standards, and not necessarily on any legal obligation. List of References Arens, W.F., Weigold, M.F., Arens, C (2011). Contemporary Advertising, 13th Ed. Bo ston, MA: McGraw-Hill Irwin. Australian Association of National Advertisers (n.d.). Viewed http://aana.com.au/ . Drumwright, M.E., Murphy, P.E (2004). How Advertising Practitioners View Ethics. Journal of Advertising, Vol. 33, Issue 2, pp. 7-24. Johnson, G., Scholes, K (1997). Exploring Corporate Strategy, 4th Ed. London: Prentice Hall. Leiss, W., Klein, S., Jhally, S (1990). Social Communication in Advertising: Persons, Products and Images of Well-being, 2nd Ed. Ontario: Nelson. Norris, V (1980). Advertising History According to the Text Books. Journal of Advertising, Vol. 9, No. 3, pp. 3-11. O’Sullivan, T (2005). Advertising and Children: What do the Kids Think? Qualitative Market Research, Vol. 8, Issue 4, pp. 371-384. Pollay, R.W (1988). Keeping advertising from going down in History – Unfairly. European Journal of Marketing, Vol. 22, Issue 8, pp. 7-16. Preston, I.L (2010). Interaction of Law and Ethics in Matters of Advertisers’ Responsibility for Protect ing Consumers. Journal of Consumer Affairs, Vol. 44, Issue 1, pp 259-264. Potter, A (2006). Galbraith Theory of Advertising had us all Fooled. MACLEANS.CA. Viewed https://www.macleans.ca/ . Spitzer, R (2010). Is Social Responsibility Good? Journal of Quality Participation, Vol. 33, Issue 3, pp 13-17 Naked Tan, 28/07/2010, Ref No. 0305/10. This essay on Towards a Critical Evaluation of Ethics Social Responsibility in Advertising was written and submitted by user Sara L. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.